Vol. 3 No. 4 (2023): Journal of Social Commerce
Articles
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The Effectiveness of Influencers in Recapturing Former Customers for Big Brands
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Digital Influencers and Their Effect on Brand Perception and Loyalty
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Influencer Driven Strategies for Regaining Customer Trust and Loyalty in Established Brands
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Leveraging Influencers to Reactivate Dormant Customers Effective Tactics and Metrics
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Strategies for Influencers to Enhance Consumer Loyalty in Virtual Marketplaces