Vol. 3 No. 4 (2023): Journal of Social Commerce

Articles

• The Effectiveness of Influencers in Recapturing Former Customers for Big Brands

  Shara Nurhikmah

  202-213

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  Abstract Views: 88 times | Downloaded: 83 times

• Digital Influencers and Their Effect on Brand Perception and Loyalty

  Rezki

  214-226

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  Abstract Views: 323 times | Downloaded: 247 times

• Influencer Driven Strategies for Regaining Customer Trust and Loyalty in Established Brands

  Didik Rahmadi

  159-171

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  Abstract Views: 401 times | Downloaded: 246 times

• Leveraging Influencers to Reactivate Dormant Customers Effective Tactics and Metrics

  Israwati

  172-187

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  Abstract Views: 280 times | Downloaded: 116 times

• Strategies for Influencers to Enhance Consumer Loyalty in Virtual Marketplaces

  Firmansyah

  188-201

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  Abstract Views: 240 times | Downloaded: 148 times