Journal of Social Commerce

The Influence of Visual Content on TikTok Social Media Toward Customer Engagement in the Food and Beverage Industry on Product Purchase Decisions

Dwi Erlanda Anggara — 2025-12-16

The purpose of this research is to provide insights into the extent to which visual content on TikTok influences customer engagement, how significantly customer engagement affects purchasing decisions, and the relationship between visual content on TikTok and customer engagement in making product purchase decisions. This study employs a quantitative method with an explanatory research approach. Data were collected through questionnaires distributed to 80 consumers of Sinar Utama chicken noodles. The analysis technique used is Path Analysis via SmartPLS software version 3.3. The measurements applied include the outer model assessment, mediation test, and inner model assessment. The findings from the field demonstrate that: (1) Attractive visual content significantly enhances customer engagement because strong visuals are able to capture attention, thereby encouraging interactions that increase interest in the product. (2) Customer engagement plays a crucial role in influencing purchasing decisions by building trust, loyalty, and emotional connections, which can drive customers to buy. (3) Customer engagement serves as a mediator between attractive visual content and purchasing decisions, as emotional involvement and customer interaction with visual content strengthen the decision-making process to purchase the product.

The Influence of Convenience, Risk, and Security on Usage Decisions of Digital Bank to the People of Surabaya City

Regita Bintari Prameswari — 2025-12-18

The increasing use of digital banking applications encourages the need for an in-depth understanding of the factors that influence usage decisions. This study aims to analyze the influence of convenience, risk, and security on the decision to use SeaBank digital banks on the people of Surabaya City. The research method used was quantitative by collecting data using questionnaires to 271 respondents who used the SeaBank application in the Surabaya area. The data analysis technique used multiple linear regression analysis. The results of the study show that simultaneously the variables of convenience, risk, and safety have a significant effect on the decision to use. Partially, convenience, risk, and safety have a significant positive effect on usage decisions. The implications of the findings can be a guideline for digital banking service providers to improve the quality they have. Focusing on these factors is expected to form the basis for the development of more effective strategies in optimizing the user experience in the world of digital banking.

The Influence of Corporate Social Responsibility Effectiveness on Community Welfare: A Study of Social Value Exchange in Rural Infrastructure Development

Raihan Adha Rahman Pohan — 2025-12-18

Corporate Social Responsibility has increasingly been positioned as a mechanism through which private enterprises engage with community welfare, particularly in contexts where public development efforts face structural limitations. This study examines the effectiveness of a Corporate Social Responsibility program in the form of road infrastructure development and its relationship with community welfare in Kampung Lalang Hamlet, North Sumatra. Using a quantitative approach, data were collected from 72 community members through structured questionnaires measuring perceived CSR effectiveness and welfare across educational, health, and economic dimensions. The data were analyzed using validity and reliability testing, classical assumption testing, and simple linear regression analysis. The results indicate a positive and statistically significant relationship between CSR program effectiveness and community welfare, with a substantial proportion of welfare variation explained by the effectiveness of the CSR intervention. These findings suggest that infrastructure-oriented CSR programs can shape community welfare through improved accessibility, service utilization, and economic activity when implemented in ways that align with local needs and social conditions.

Reimagining Community-Based Financial Participation through Collective Trust and Cooperative Value Systems

Ni Km. Aristi Priani Contana — 2025-12-24

This study examines the interconnectedness of financial performance and social participation within the Pacingkreman Bali Contana Association, a community-based financial institution grounded in trust, reciprocity, and shared responsibility. Using a descriptive quantitative approach supported by qualitative insights, the research analyses four key indicators of financial performance including Third Party Funds, Loan to Deposit Ratio, Operating Expenses to Operating Income, and Return on Assets. The findings show that these financial ratios are not isolated measures of liquidity, efficiency, or profitability but expressions of deeper social relations. Deposits represent confidence and belonging, loans reflect ethical interdependence, operational costs signify the work of participation, and profitability denotes distributive stability rather than maximisation. The integration of financial data and member narratives reveals that institutional endurance stems from collective trust and moral coherence rather than from technical optimisation. The study concludes that financial sustainability in community-based systems is socially constituted, relying on the circulation of care, participation, and trust that transform economic exchange into shared resilience.

TAM Model Analysis of QRIS Use Preferences with a Structural Equation Modelling Approach: An Empirical Study of GMIM Youth

Paske V. Modaso — 2025-12-24

This study aims to analyze the influence of perceived usefulness (PU) and perceived ease of use (PEOU) on QRIS usage preferences among GMIM Youth using the Technology Acceptance Model (TAM) approach. The research method used is quantitative explanatory with primary data collection through questionnaires from 120 respondents selected by purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The results of the measurement model testing (outer model) showed that all indicators met the validity and reliability criteria. In the structural model testing (inner model), both hypotheses were proven significant: PEOU had a positive and significant effect on usage preferences (β = 0.483; p-value = 0.000), as did PU (β = 0.357; p-value = 0.000). The R² value of 0.602 indicates that the PU and PEOU variables are able to explain 60.2% of the variation in QRIS usage preferences. The conclusions of this study reinforce the TAM postulate that technology adoption, in this case QRIS, is largely determined by the perceived ease and usefulness of use. Consequently, service providers and relevant authorities are advised to continue improving the ease of use of the interface and promoting the benefits of QRIS, particularly within the context of religious communities.

The Effect of Flexitime on Job Performance and Family-Work Conflict: A Study of Employees in Batam with a Focus on Ability to Cope

Kifnisa Bella Agostinan — 2025-12-24

This study aims to analyze the effect of flexitime on job performance and family-work conflict, as well as the mediating and moderating roles of family-work conflict and ability to cope among industrial employees in Batam. This study used a quantitative approach with a purposive sampling technique and involved 267 respondents from five manufacturing companies in the Batamindo Industrial Estate. Data were collected through questionnaires and analysed using SmartPLS 4.0. The results showed that flexitime had a positive and significant effect on job performance and was able to reduce family-work conflict. Family-work conflict had a negative effect on job performance and was proven to mediate the relationship between and job performance, but was not significant in the relationship between flexitime and family-work conflict. This study provides implications that the effective implementation of flexitime and strengthening employee coping abilities can improve performance and reduce role conflict in organizations.

The Influence of Brand Ambassadors, Brand Image and Brand Trust on Purchase Decisions

Firanti Firanti — 2025-12-24

This study investigates the influence of brand ambassadors, brand image, and brand trust on consumer purchasing decisions for Le Minerale bottled water in Indonesia. It aims to understand how these factors collectively shape consumer perceptions and behavior in a competitive FMCG market. This study integrates brand ambassador, brand image, and brand trust into a single model to explain purchasing decisions, highlighting that brand trust and brand image are more influential than brand ambassadors, providing practical insights for FMCG marketing strategies. A descriptive quantitative approach using surveys was applied. Data were collected from 200 respondents in the Greater Jakarta area who had purchased or used Le Minerale products, selected through purposive sampling. A five-point Likert scale questionnaire was used, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. Findings reveal that brand ambassadors have a positive but insignificant effect on purchasing decisions, suggesting that celebrity endorsements alone do not strongly influence consumer behavior. Meanwhile, brand image and brand trust significantly and positively affect purchases, with brand trust showing the strongest effect. This emphasizes the importance of consumer confidence in product quality and reliability in motivating purchase decisions. Strengthening brand image and consumer trust can help Le Minerale increase market share, encourage repeat purchases, and enhance the competitiveness of Indonesia’s bottled water industry. These strategies contribute to economic growth by fostering a sustainable and competitive local FMCG sector.

Sustainability Accounting and Reporting in the Banking Sector: A Systematic Literature Review

Paulo Gonzales da Cruz — 2025-12-24

This paper is a systematic literature review (SLR) of research studies on Sustainability Accounting and Reporting (SAR) in the banking industry between 2019 and 2024. Two research questions guide the review: RQ1 investigates the effects of regulatory pressures and stakeholder expectations on the adoption and implementation of SAR; RQ2 will determine the degree to which SAR practices have calculable impacts on environmental performance, social responsibility, and financial risk management. Using the PRISMA protocol, the research team searched the Scopus and Web of Science databases systematically to find applicable literature and obtained an initial pool of 786 records. The next stage of rigorous screening and eligibility evaluation led to the inclusion of 99 articles in the further in-depth analysis. The analytical results suggest that the Stakeholder, Legitimacy, and Institutional theories are productive in underpinning the external forces that trigger banks to embrace SAR. However, the literature inundates a reactive, legitimacy -seeking position among banking institutions. Although SAR is often applied as a strategic tool to bargain legitimacy and control power asymmetries, it is not always a driver of transformative change. The analysis thereby finds a significant discrepancy between the symbolic implementation of SAR, that is more typical within an environment with weak regulatory enforcement and its substantive application, which seems to be conditional upon strong internal capacities and severe regulatory pressure. In terms of the impact dimension, the evidence available of tangible outcomes is mostly associative and heterogeneous and has significant methodological limitations.