Focus and Scope

The Journal of Social Commerce aims to serve as a leading platform for the publication of high-quality research and practical insights into the realm of social commerce. We are particularly interested in manuscripts that provide specific, evidence-based contributions to understanding how social commerce is transforming various disciplines. Our focus and scope cover the following areas:


We seek to publish studies that investigate the economic impact of social commerce. This includes research on market dynamics, consumer spending patterns, the contribution of social commerce to economic growth, and comparative studies of traditional vs. social commerce markets. Papers that provide data-driven analysis and policy recommendations are especially welcome.


We are interested in manuscripts that explore the strategic management of social commerce initiatives. This includes research on how businesses integrate social commerce into their operations, case studies of successful management practices, leadership strategies in digital environments, and the impact of social commerce on business innovation and competitiveness.


The journal welcomes articles that delve into the implications of social commerce for accounting practices. This includes studies on new accounting methods tailored to social commerce transactions, the impact on financial reporting standards, auditing challenges in the digital economy, and how blockchain and other technologies are being utilized in accounting for social commerce activities.


We seek research that examines the unique marketing strategies employed in social commerce. Topics of interest include digital marketing tactics, the effectiveness of social media advertising, consumer engagement and behavior on social platforms, brand management in the age of social commerce, and the role of influencers and user-generated content in marketing campaigns.

Human Resources

Manuscripts that explore the human resource aspects of social commerce are highly valued. This includes studies on how social commerce influences talent acquisition and retention, employee engagement in digital work environments, and the development of new skills required for social commerce roles. Additionally, we are interested in research examining the impact of social commerce on organizational culture and team dynamics, including how businesses adapt their HR strategies to support social commerce initiatives.


We are interested in research that addresses the financial dimensions of social commerce. This includes analyses of funding and investment strategies for social commerce ventures, risk management practices specific to the social commerce sector, and the development and application of financial performance metrics tailored to social commerce businesses. Additionally, we welcome studies exploring the implications of social commerce on traditional financial models and systems, including the integration of new financial technologies and the evolving regulatory landscape.

The Journal of Social Commerce encourages submissions that utilize interdisciplinary approaches and empirical research methods. We welcome original research articles, comprehensive case studies, systematic literature reviews, and theoretical papers that offer practical implications and actionable insights for academics, practitioners, and policymakers. Our goal is to foster a deeper understanding of social commerce and its transformative effects across various fields.