PASTEL Analysis of Micro, Small and Medium Enterprises After Covid-19 in India

Authors

Ajmer Tushar Rameshbhai Research Scholar , Department of Commerce, Saurashtra University, Rajkot – 360005
Ashvinkumar Solanki Associate Professor, Department of Commerce, Saurashtra University, Rajkot – 360005

DOI:

https://doi.org/10.56209/jommerce.v1i1.1

Keywords:

MSME , GDP , NDA , TreDS , GeM , NBFCs

Abstract

Micro, Small and Medium Enterprises are major sector in Indian economy in relation with GDP (Gross Domestic Product), Export and Employment generation for the country. According to Ministry of Statistic and Programme Implementation (MOSPI), the share of MSME for Gross Value Added (GVA) in total GVA during the year 2016-17 was 31.8% which is considered as significant contribution to economy. As per Directorate General of Commercial Intelligence and Statistics (DGCIS) the portion of MSME related products in total export from India during 2018-19 was 48.10% with this it is indicated most important sector for economy but after declaration of lockdown due to Covid-19 that lead to major impact on MSME sector. In this study researcher try to identify the PESTEL Environment after Covid-19 and ATMA-NIRBHAR BHARAT Abhiyan initiated by Indian Government on 12^th May 2020. The major finding of the study indicated major decision are taken by government of India and Atma-Nirbhar Bharta Abhiyan give boost to MSMEs in future and widely increases number of MSMEs . In India movement also started Vocal for Local that lead to strengthen MSMEs in future.

References

Agyapong, D. (2010). Micro, small and medium enterprises' activities, income level and poverty reduction in ghana-A synthesis of related literature. International Journal of Business and Management, 5(12), 196.

Aremu, M. A., & Adeyemi, S. L. (2011). Small and medium scale enterprises as a survival strategy for employment generation in Nigeria. Journal of sustainable development, 4(1), 200.

Biswas, A., Srivastava, S., & Kumar, R. (2018). A study of the factors influencing the financing gap for the MSME sector. International Journal of Management Studies, 5(2), 69-80.

Dev, S. M., & Sengupta, R. (2020). Covid-19: Impact on the Indian economy. Indira Gandhi Institute of Development Research, Mumbai April.

Raney, H. M. (2020). COVID 19 pandemic: impact on MSMEs. Stud Indian Place Names, 40(68), 396-401.

Şentürk, C., & Keskin, H. (2010). The Importance of SMEs in Economies: SWOT Analyses of The SME Sector in Turkey and Albania. Niğde Üniversitesi İİBF Dergisi, 3(1), 116-132.

Syal, S. (2015). Role of MSMEs in the growth of Indian economy. Global Journal of Commerce and Management Perspective, 4(5), 40-43.

Tambunan, T. (2008). SME development, economic growth, and government intervention in a developing country: The Indonesian story. Journal of international entrepreneurship, 6(4), 147-167.